Included in the XVI April Overseas Academic Conference, HSE hosted a joint symposium for the worldwide Alliance of advertising & Management Associations (GAMMA) co-organized with Korean Scholars of Marketing Science. Themed ‘Bridging Asia and Russia in worldwide advertising & Management’, the event aimed to market educational cooperation between scholars doing work in the industries of advertising and administration in Russia and Asia. Professor Olga Tretyak (HSE), Professor Vera Rebiazina (HSE) and Professor Jaihak Chung (Sogang University) co-chaired this joint symposium. The middle for Sustainable customs & provider of Yonsei University and Korea Economy & Management developing Institute had been partners.
Professor Kim, Executive Secretary of Korean Scholars of Marketing Science, and Professor Ko, President of worldwide Alliance of advertising & Management Associations were among the list of organizers regarding the occasion. Professor Kim explained that the symposium ended up being conceived through the 2014 worldwide Marketing Conference in Singapore. a session that is special Marketing in Russia had been arranged, primarily by teachers from HSE, also it had been thought that it will be an excellent concept to put on a joint symposium at HSE in Moscow.
‘For GAMMA, this is the ever that is first to arrange educational tasks in Moscow. The theme of y our symposium that is joint is and Asian perspectives in advertising and administration,’ said Professor Kim.
The location of Russian advertising is extremely strong in business-to-business advertising. Korea has lots of advertising scholars learning not just B2B, but in addition consumer-to-business and aspects that are especially business-to-consumer. Which means there was huge prospective to generate joint studies and also to cooperate with one another
Professor Ko stressed that the symposium is extremely effective and a good first faltering step towards fruitful cooperation. ‘We’ll continue collaborating on seminars and magazines. We now have Global advertising in Hong Kong in 2016, and we’ve already invited Professor Olga Tretyak and Professor Vera Rebiazina to engage. We wish to possess more and more people from Russia. We publish two journals that are official Taylor and Francis situated in Oxford (UK), Journal of worldwide Scholars of advertising Science and Journal of worldwide Fashion Marketing, and then we want to ask more Russian scholars from HSE – there are lots of capable scholars here – to the editorial review board. We aspire to introduce more marketing that is russian towards the globe. We’d be very happy to have significantly more submissions from HSE and additionally Russian advertising scholars in general’.
Professor Ko included that we now have intends to signal cooperation agreements between HSE and Yonsei University (Southern Korea) that could consist of exchange that is various and perhaps double-degree programmes, especially in the location of fashion and luxury advertising, which will be certainly one of Professor Ko’s regions of specialization.
Professor Ko views two challenges that are main marketers today. First, you can find technology problems. Social internet marketing and ecommerce affect our everyday life style and consumer degree, which inevitably influences company. 2nd, you can find ecological problems additionally the problem of sustainability. A few documents on sustainability advertising had been presented during the symposium. Recently in Korea, severe polluting of the environment originated in China because of its increased industrial task. Organizations must be accountable for these problems but during the exact same time, it’s important to think of company sustainability as well as the important thing, he thinks.